We are pleased to announce that Graeme Smith will be joining the Straits and Aromatize sales team.
Graeme will be managing accounts in the South of England. His territory begins in Warwickshire, and he will look after our customers in the Home Counties and South West. For a full listing, please view our sales team page.
Graeme joins us from Widdop & Co. and previously worked for Mustard, so he will be a familiar face to some of our customers. His experience includes working closely with garden centres, gift shops, and home stores. He brings a wealth of knowledge and keen interest in what sells well for his customers.
He enjoys the varied nature of his role and building relationships with his customers. In fact, he’s excited to cover new areas and catch up with the existing Straits customers he already knows to find out what they love about the collections available from Straits and Aromatize.
We asked Graeme what he is most looking forward to about joining Straits and Aromatize –
“I’m looking forward to learning more about the ranges. Understandably, I've been aware of Straits from the outside for many years. I’ve always enjoyed looking at the homeware products – lighting, vases, furniture, etc., as it’s a stand-out area for the company particularly, how the pieces work together to create a cohesive theme.
Aromatize has been more of an eye-opener for me. I hadn’t realised how vast the range of melters was or the number of effects they produce. I’m ready to increase my knowledge in the showroom and with the catalogues, but I’m really looking forward to speaking to customers and hearing their thoughts and ideas.”
Graeme will be joining the team from the 30th March. Please get in touch to arrange appointments at your premises or if you would like to visit our Lancashire showroom.
Mobile: 07500 556521
Email: Graeme.Smith@straitstrading.com








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